Family Friendly

In March 2008 the LARC Heads of Marketing group, with additional support from Liverpool Culture Company, contracted Arts About Manchester to set up a listings website for family friendly cultural activities, building on AAM’s successful track record in this area. The audience development team developed local arts organisations’ communication with family audiences via the Family Friendly website which is > and monthly e-newsletters, as well as running stalls at family focused events to build families’ trust in the brand and to build the e newsletter subscriber list.   The organisations signing up to the website now encompass a broader range of organisations beyond the LARC partners, for example Southport Arts Centre and the Empire Theatre. Email:...

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