This is a regional scheme to map audiences across the North West. It aims to provide bespoke intelligence to each participating venue, and to inform collaborative working, audience development and marketing activity. It will also be key to identifying and benchmarking trends, demonstrating impact and informing strategic developments. The majority of performing arts venues in Merseyside have committed to join the scheme. Discussions with each of the visual arts venues are now underway to identify how a consistent system for mapping visual arts audiences can be...

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Family Friendly

In March 2008 the LARC Heads of Marketing group, with additional support from Liverpool Culture Company, contracted Arts About Manchester to set up a listings website for family friendly cultural activities, building on AAM’s successful track record in this area. The audience development team developed local arts organisations’ communication with family audiences via the Family Friendly website which is > and monthly e-newsletters, as well as running stalls at family focused events to build families’ trust in the brand and to build the e newsletter subscriber list.   The organisations signing up to the website now encompass a broader range of organisations beyond the LARC partners, for example Southport Arts Centre and the Empire Theatre. Email:...

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